Awesome Inside Awesome
Blow Pops Print Ads
Being that Blow Pops Lollipops are the only lollipop that offers a gum within the hard candy shell, I decided to play off the fact that it was an awesome surprise. Our target audience were children ranging from ages 6 - 10. Whenever they eat the gum, their brains and imaginations would burst with creativity and dreams, making them awesome as well. Thats where we came up with "Awesome Inside Awesome."